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HomeEDUCATIONAjuma Donations To Benefit 37,000 Pupils

Ajuma Donations To Benefit 37,000 Pupils

60 primary schools across 18 counties targeted

Ajuma Donations To Benefit 37,000 Pupils

The Ajuma Foundation’s Exercise Book Initiative will benefit over 37,000 students in 60 primary schools across 18 counties from hard-to-reach communities.

The project, led by Kenyan supermodel Ajuma Nasenyana, 36, in collaboration with money transfer fintech Chipper Cash, aims to increase literacy levels in rural Kenya.

The literacy improvement program has benefited nearly 12,000 learners in remote areas of the Rift Valley, Eastern, and Coast regions since its inception in 2021.

According to Ajuma, the Covid-19 pandemic has taken an economic toll on families, particularly in Kenya’s rural areas, disrupting learning and the supply of educational resources for young learners.

“With little economic resources, parents are torn between providing meals or buying books essential for learning, leaving children to use carton boxes as exercise books so that they do not miss school,” she said during the project briefing in Nairobi. 

She went on to say that the book donation drive project aims to do more than just close gaps by providing educational resources and infrastructure to primary schools in rural Kenya.

The project also seeks to address challenges such as teen pregnancy, period poverty, hunger, and insufficient water storage facilities.

According to Leon Kiptum, Chipper Cash Country’s country director, the Ajuma Exercise Book Initiative aligns with the company’s education pillar because it improves access to education through books, which are basic tools for effective learning.

“As a business, we have an important role to play in society, and we are leveraging partnerships to combine resources and expertise to tackle societal needs holistically.”  Kiptum said


The Ajuma Exercise Book initiative helps to improve literacy levels in primary schools while also connecting the younger generation through culture, regalia, and language.

“As a truly African brand, we are glad to be participating in this initiative and our partnership with the Ajuma Foundation propels this project to the next level.”

The project’s second phase moves to the Coast region, with a goal of donating over 20,000 exercise books to over 5,000 students in Taita Taveta, Kwale, Mombasa, Kilifi, and Lamu counties.

Ajuma Donations To Benefit 37,000 Pupils



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